Covestro launches app to educate on sustainability

German corporate Covestro, a world-leading supplier of high-tech polymer materials, continues its efforts in the Asia-Pacific region to educate children on sustainability and responsible treatment of the environment. For that purpose the company published a mobile game called “Bright Minds for a Brighter World: The Adventures of Young Guardians” which is now available in App stores in Thailand, Hong Kong and Mainland China.

The app is based on a printed comic book developed and published by Covestro in 2016 which was called ‘The Adventures of Young Guardians’. In it, the reader follows three kids that witness the effect of littering on animals and nature and learn how to cope with it. Originating in Covestro Thailand, the comic quickly spread across the region and was distributed to tens of thousands of children since then. For the World Ocean Day 2019, the company put the story in a mobile game for the first time and launched it in Taiwan. Now it once again spreads across Asia.

“Responsible waste management is one of the great challenges of our time,” said Dr. Christian Haessler, Head of Sustainability at Covestro. “As a company, and as individuals, we must all be responsible for handling waste properly, treating it as a valuable raw material and helping guide the way to a more circular economy. By turning our comic book into a digital app full of interactions, we want to encourage younger generations to become ambassadors for sustainability by helping to promote a more sustainable life on our planet.”

Covestro already undertakes various measures across the APAC region with regards to sustainability, education and community engagement. The company for example cooperates with parks and museums in Taiwan, with governmental organizations and the education sector in Thailand, schools and universities in Mainland China or NGOs like the WWF in Hong Kong. In all these activities, Covestro and its partners also try to teach in a playful way what it means to lead a sustainable life. The goal: to make the children (and their parents) aware and help them to become ambassadors for a brighter world. The now published app is another cornerstone supplementing these endeavors.

Download the app at:

http://tinyurl.com/y9wg48xo (Android)

http://tinyurl.com/snscrsc (iOS)

About Covestro:

With 2019 sales of EUR 12.4 billion, Covestro is among the world’s largest polymer companies. Business activities are focused on the manufacture of high-tech polymer materials and the development of innovative solutions for products used in many areas of daily life. The main segments served are the automotive, construction, wood processing and furniture, and electrical and electronics industries. Other sectors include sports and leisure, cosmetics, health and the chemical industry itself. Covestro has 30 production sites worldwide and employs approximately 17,200 people (calculated as full-time equivalents) at the end of 2019.

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Forward-looking statements

This news release may contain forward-looking statements based on current assumptions and forecasts made by Covestro AG. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Covestro’s public reports which are available at www.covestro.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.